Google has lifted its ban gambling adverts which is fantastic news for the online bingo world as previously they have not been allowed to advertise in Google ads.

Google will now allow gambling adverts to appear on its search pages in Britain only. An unexpected reversal in its decision made last year to ban gambling adverts because of “ethical considerations”.

Google said that the decision to lift the ban on gambling ads was a “cultural” decision and considered it acceptable in Britain because of “local business practices”.